We Are Both Obsolete
Exhibition Branding as part of We Are Both Obsolete, DOC Studio, 2025Comprehensive branding system developed for "We Are Both Obsolete," an exhibition held at the Malta Society of Arts in 2025. Created as part of a collaborative project by DOC Studio, the branding encompassed a full visual identity including exhibition posters, environmental signage, a dedicated landing page and an accompanying booklet. The system established a cohesive visual language that guided visitors through both the physical and digital exhibition experience.
The branding uses a 3D ribbon motif constructed entirely from clones of the Windows 95 Recycle Bin icon. These icons are arranged into flowing geometric structures that fold and weave through impossible formations. The choice of the Recycle Bin is conceptually direct, an icon of deletion and obsolescence becomes the foundation of the visual system. By multiplying and dimensionalizing this interface element, the identity transforms a symbol of digital waste into sculptural forms.